The two easiest ways to demagogue the Fair Tax are to suggest the following:

• it's a 30% tax on everything you buy, and
• it will hurt the poor

Debunking these untrue statements can be difficult only because to properly explain the Fair Tax takes more than 30 seconds and too many voters have an attention span of only 3 seconds. So, here's me 15 second attempt:

If you make $130 today, your take home pay is $100 allowing you to purchase $100 in groceries. After the Fair Tax, your take home pay will be $130 and you can buy the same amount of groceries. So what's changed? No IRS, no April 15th, no forms to fill out ever again. Oh, and if that's not enough for you, how about the check that you get to cover the tax you just paid?

Of course, it's more complicated than that. Of course some people will pay more taxes and some less. But it isn't dependent solely on how rich or poor you are, but rather it's based on your consumption. When and how much tax you pay is your choice.